Your brand in their hand

Packme Promotional collaborated with Coca-Cola and TGi Friday’s to produce and supply branded selfie sticks, featuring both logos and were to be used within all TGi Friday’s restaurants. The function of the selfie stick was to enhance the lively environment and improve the customer experience whilst dining.

Guests and servers were encouraged to interact and create some fun and lasting memories that would be shared on social media - Facebook, Twitter, Snapchat and Instagram. Once the diners uploaded their images to the TGi website they were automatically entered into a weekly ‘best photo’ competition. Both TGi and Coca-Cola benefitted from the data capture, building their customer databases for future promotions and offers, resulting in a very clever marketing and advertising strategy.

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